Steve Harvey’s “Act Like a Lady, Think Like a Man” is No. 1 again at the box office this week. It’s always great to hear when a book has been made into a (successful) movie. And that success drives book sales, as in this case. So what can a new or mid-list author learn from the success of “Act Like a Lady, Think Like a Man”? Plenty, it turns out.
1. Use a memorable title. Whether you agree with the premise of the book encapsulated in the title or not, you will remember it. And probably have an opinion on it. Is your book’s title something that will capture the interest of your target audience?
2. Be relevant. If you want to sell books, you’ve got to write about what people are interested in. Harvey’s book shares relationship advice and we all know everyone wants to know about relationships — how to find them, build them, keep them, maybe how to get out of them. Choose a topic that people are interested in and want to know more about, then put your spin on it.