6 Things ‘Act Like a Lady, Think Like a Man’ Can Teach Authors About Selling Books

Steve Harvey’s “Act Like a Lady, Think Like a Man” is No. 1 again at the box office this week. It’s always great to hear when a book has been made into a (successful) movie. And that success drives book sales, as in this case. So what can a new or mid-list author learn from the success of “Act Like a Lady, Think Like a Man”? Plenty, it turns out.

1. Use a memorable title. Whether you agree with the premise of the book encapsulated in the title or not, you will remember it. And probably have an opinion on it. Is your book’s title something that will capture the interest of your target audience?

2. Be relevant. If you want to sell books, you’ve got to write about what people are interested in. Harvey’s book shares relationship advice and we all know everyone wants to know about relationships — how to find them, build them, keep them, maybe how to get out of them. Choose a topic that people are interested in and want to know more about, then put your spin on it.

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How to Negotiate and Inspire Confidence in Clients From Afar

I spent last week negotiating a new ghostwriting project with a man I’ve never laid eyes on and he’s never seen me. Yet, here we are, bound together for the next couple of months as I turn his ideas, goals, and dreams into a book he can market to build his reputation and speaking business.

Nothing unusual for me. Most of my clients are people I’ve never met, but that hasn’t stopped either side from choosing to work together. Yet, I know working from a distance is a major concern for a lot of would-be clients and the writers they would choose to write for them. I wrote about that in a recent post.

Today’s post is about how to make would-be clients comfortable so the miles apart don’t drive them crazy. You can negotiate a deal that inspires confidence and trust.

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Learn How to Increase Productivity and Complete Your Book Project

Producing is the name of the game if you want to make a living writing. If you are inefficient, can’t ever complete projects, or find yourself always taking way too long to get your thoughts out, you won’t be successful.

Find strategies to boost your productivity and you will become a more successful writer.

Eldon Sarte of Wordpreneur.com was nice enough to let me share some productivity tips for writers recently.  So check out this post and find six ways to boost your writing productivity. And browse through the rest of the site while you are there. You’ll find lots of really good information.

The tips I wrote about on Wordpreneur.com are specifically for book writers, since I ghostwrite books for others, but you can use the pointers to help boost your writing productivity, no matter what kind of writing you are doing.

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Why Everyone Is Not Your Ideal Client

Wouldn’t it be great if everyone we came into contact with needed — and could afford — our services?

But that’s not what happens.

Which brings me to this very important point today: Everyone you come across is not your ideal client. (Or even your “kinda-sorta” client.)

It’s your job to figure out which prospects are worth your time and which are not. The sooner you can figure this out, the sooner you can be on your way to profitability.

Spiritual teachings say “judge not.” But when it comes to your business, you’d better judge — or size up — the situation right in front of you or you’ll waste a lot of time.

This is not about negatively judging someone as a human being and writing off that person as not worth your time. Of course not. But this is about being able to ascertain whether you are speaking with someone who will seriously consider purchasing from you or someone who will never buy what you are selling.

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How to Use Incentives to Close the Deal, Boost Sales

You’ve no doubt had this experience: Someone contacts you to discuss your services or to request a quote. You share all the relevant information, answer questions, and wrap up what seems to be a pretty good conversation.

And the person says, “OK, let me think about it. I’ll get back with you soon.”

Except soon never seems to come.


You can change buying behavior

You can actually change this dynamic and increase your closing rate if you make one tweak to your sales presentation and quoting process.

Offer an incentive for acting now. This does two things. One, it gives the prospect an advantage for going on and making the purchase. And two, it creates a sense of urgency.

The key is to make sure you are offering an incentive that has value and is attractive to the prospective client or customer. It can’t be a junk offer that nobody really cares about. And two, adding a time element — buy now to get this deal — helps the prospect move forward in your sales process.

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Three Points to Remember When Using Social Networks to Get Clients

Social networking allows writers and small business owners to reach potential clients and customers in a way they could not before. They now have access to large pools of prospects without having to use the big-dollar marketing campaigns that only large businesses could run.

So what’s the right way to reach these prospects and the right approach to take?

Learn the culture of the social network

The first thing you must consider when hoping to use social networking sites like Twitter, Facebook, Google +, LinkedIn, and others to find business is the culture of the site. Each network has its own culture and tone. Pay attention to the site etiquette so you can make sure you’re not inadvertently offending and turning off prospects by your marketing actions.

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