Archive for April, 2012

6 Things ‘Act Like a Lady, Think Like a Man’ Can Teach Authors About Selling Books

Steve Harvey’s “Act Like a Lady, Think Like a Man” is No. 1 again at the box office this week. It’s always great to hear when a book has been made into a (successful) movie. And that success drives book sales, as in this case. So what can a new or mid-list author learn from […]

How to Negotiate and Inspire Confidence in Clients From Afar

I spent last week negotiating a new ghostwriting project with a man I’ve never laid eyes on and he’s never seen me. Yet, here we are, bound together for the next couple of months as I turn his ideas, goals, and dreams into a book he can market to build his reputation and speaking business. […]

Learn How to Increase Productivity and Complete Your Book Project

Producing is the name of the game if you want to make a living writing. If you are inefficient, can’t ever complete projects, or find yourself always taking way too long to get your thoughts out, you won’t be successful. Find strategies to boost your productivity and you will become a more successful writer. Eldon […]

Why Everyone Is Not Your Ideal Client

Wouldn’t it be great if everyone we came into contact with needed — and could afford — our services? But that’s not what happens. Which brings me to this very important point today: Everyone you come across is not your ideal client. (Or even your “kinda-sorta” client.) It’s your job to figure out which prospects […]

How to Use Incentives to Close the Deal, Boost Sales

You’ve no doubt had this experience: Someone contacts you to discuss your services or to request a quote. You share all the relevant information, answer questions, and wrap up what seems to be a pretty good conversation. And the person says, “OK, let me think about it. I’ll get back with you soon.” Except soon […]

Three Points to Remember When Using Social Networks to Get Clients

Social networking allows writers and small business owners to reach potential clients and customers in a way they could not before. They now have access to large pools of prospects without having to use the big-dollar marketing campaigns that only large businesses could run. So what’s the right way to reach these prospects and the […]