If I told you that you are leaving money on the table — that you aren’t earning all the money your clients are ready and willing to send your way — how would you feel? If you’re like most freelancers and business owners, you’d feel a bit alarmed. After all, nobody wants to turn down money.
But sometimes we do. Argh!
Here are five common mistakes freelancers and small business owners make that prevent them from making more money:
1. You don’t ask for the testimonial. If you complete one project only to run to the next, without asking for a testimonial, you are leaving money on the table. That’s because good testimonials help instill confidence in prospective clients and even encourage them to buy from you. Everyone wants to see that others like your work and are willing to share their experiences. If you don’t have testimonials, you are losing business.