We recently discussed ways to market your work using social networks. Today, we’ll talk about how to actually manage your social media presence. You can spend so much time marketing your work, that you have no time left for anything else. So managing your social media presence is critical.
Six ways to manage your social media presence as a writer
1. Use it as a tool. The point isn’t to have a presence on every single social network out there. The list is constantly changing. Experiment with several networks to see which best meet your business needs, fit your temperament, and are most comfortable for you to use. Settle on two, three, or four that you dedicate most of your social media attention to and grow your presence there.
2. Monitor your time. It’s easy for social media to become a time-suck. You can spend the entire workday blogging, posting Facebook statuses, tweeting, uploading YouTube videos, and more. But if you are using these tools to gain new business or grow your brand, then limit the amount of time you spend on these. Because you can spend so much time on social media that you don’t have any time to do the main thing: Service client projects, write your books and articles, etc. So pick a time of day to do your social media. Or, if you have an international audience, then maybe you pick two times a day when you do your Facebooking, Tweeting, and Google Plus posting. But don’t let hours roll one into the other with you sitting on your networks, constantly posting.