6 Ways to Manage Your Social Media Presence As A Writer

We recently discussed ways to market your work using social networks. Today, we’ll talk about how to actually manage your social media presence. You can spend so much time marketing your work, that you have no time left for anything else. So managing your social media presence is critical.

Six ways to manage your social media presence as a writer

1. Use it as a tool. The point isn’t to have a presence on every single social network out there. The list is constantly changing. Experiment with several networks to see which best meet your business needs, fit your temperament, and are most comfortable for you to use. Settle on two, three, or four that you dedicate most of your social media attention to and grow your presence there.

2. Monitor your time. It’s easy for social media to become a time-suck. You can spend the entire workday blogging, posting Facebook statuses, tweeting, uploading YouTube videos, and more. But if you are using these tools to gain new business or grow your brand, then limit the amount of time you spend on these. Because you can spend so much time on social media that you don’t have any time to do the main thing: Service client projects, write your books and articles, etc. So pick a time of day to do your social media. Or, if you have an international audience, then maybe you pick two times a day when you do your Facebooking, Tweeting, and Google Plus posting. But don’t let hours roll one into the other with you sitting on your networks, constantly posting.

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7 Tips for Marketing Your Books and Writing Using Social Networks

So you’ve gotten your book published and you’re ready to hop onto your social networks to tell everyone to buy it. Right?

Wrong.

Social networks have to be a part of the arsenal of any writer who wants to get the word out today. But social networking can be confusing, daunting, and overwhelming. And if you do it wrong, you could end up frustrated because you’re not getting the attention, interaction, or sales you want. It’s important to learn the culture of each network so you can participate successfully. But once you’ve figured out how to use your chosen network, you need to have some ideas for what to post and how to market your work.

Before discussing what to post and how to market your work, let’s get your thinking straight. One of the biggest misconceptions many authors and writers have about popular social networks is that they should hop onto these sites and simply start selling. You can use these social networks to get sales, but it’s wrong thinking to go in with the sole desire of peppering your networks with your sales message and buy links. That’s a sure recipe for being ignored.  The social side of these networks is largely that. It’s social. Readers go to be entertained, have fun, and talk with others. They aren’t going in to be sold to. Now, in the course of being entertained and having fun, they may decide to buy from you. That means you must seek first to be entertaining and informative, then sell. Rather than seek first to sell.

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What I Learned From Writing More Than 30 Books

I tallied up my work this past week and realized I have authored or ghostwritten 34 books. I know I ghostwrite books for a living, but despite doing yearly revenue totals, I had not actually counted the number. But when I did, I realized just how productive I’ve been. And I’m really excited.

I have always wanted to be a working writer, and I am doing just that. The fact that this labor has produced more than 30 books makes me feel really good. And maybe you’re happy for me, too, but beyond being happy, you want to know how I did it. I hear you, which is why I’ll give you some tips that can help you become a more productive writer.

But first, a breakdown of the work. I’ve been a published book author since 2002, when I self-published my first novel, As If Nothing Happened. I landed an agent in 2005 and a book deal in 2006. I’ve authored three novels, one nonfiction book, and three ebooks. I did not count in this total one novel I wrote, Out of Control, because it was published under a book deal that I canceled. So I kind of forgot about it. But as I think, I suppose that ups the tally to 35 books I’ve written. Why should I not count it? Just because I forgot about it doesn’t mean I didn’t write it.

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7 Habits of Highly Effective Writers

I felt almost like a good friend had died when I heard news Monday that acclaimed author Dr. Stephen R. Covey had passed away. Covey, author of The 7 Habits of Highly Effective People, touched millions of lives the world over with his bestselling fusion of business and self-help. He sold more than 20 million books in more than three dozen languages. He was an author and speaker who was able to articulate his message simply and powerfully. His most popular work, The 7 Habits of Highly Effective People, inspired and informed employees, employers, students, leaders, and others everywhere.

In honor of Covey, we present the 7 Habits of Highly Effective Writers.

1. Be proactive. Look for opportunities. Making a living writing isn’t easy, but successful writers don’t let that idea stop them. They know opportunities are all around. But they don’t sit around waiting for opportunity to knock. They go looking for them by marketing themselves, producing good work, and networking.

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19 Reasons Writers Need An Email Marketing System

Writers sometimes don’t like to deal with technology and can be slow to change the way they operate. But if you’re a writer or author with serious aspirations of sharing your work with a lot of people through a mailing list, then you really have to change at least one thing: Get a professional email marketing system.

Before your eyes glaze over, let me just tell you that getting a good email marketing  system is critical. You can’t continue to send out your newsletters and email blasts from your own email account. You need a system that helps you efficiently and effectively manage your email marketing, so you can become more productive. Systems include MailChimp, GetResponse, Campaign Monitor, iContact, Constant Contact, AWeber, and others.

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Elissa Gabrielle Is a Multi-Genre Author, Literary Entrepreneur

Elissa Gabrielle is an award-winning author whose publishing company has grown to an entity that publishes authors in several genres.

WL: Your writing career covers a variety of genres. How have you been able to market your work across genres to gain an audience?

Gabrielle: Great question. I simply offer my work to the public. My readers know how spiritual I am. They also understand that poetry was my first love. They get that I have a great style when it comes to writing romance and erotica. They trust me enough to deliver my best, whatever the subject matter is. My readers take me as I am. I give them me authentically, and they receive me authentically. In regard to marketing, that’s what I do. I offer all of me, authentically.

WL: What has been the best tool, strategy, or approach you’ve used to build an audience?

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How Long Should Your Ebook Be?

I received this question after a post last week titled, 5 Costly Ebook Mistakes to Avoid. One of the mistakes we mentioned was making your ebook too long.

This post answers the question about ebook length.

But alas, it’s not as easy as saying, “Make your ebook 100 pages.”

The answer to the question, “How long should my ebook be?” depends on why you’re writing the ebook and for whom.

Decide why you’re writing the ebook

If you are writing your ebook to use as a sales promotion or giveaway on your website, then 5-20 pages is a good length. If you are writing it to sell, then 30-120 pages are ideal for a nonfiction ebook, depending on how much information you are sharing. If it’s a sales promotion you are using on your website, for instance, then you may be sharing information in a general way. The aim there may be to introduce readers to the subject. So the length should be shorter.

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Ownership Equals Freedom: Create Something New and Get the Independence You Want

“Freedom is the oxygen of the soul.” — Moshe Dayan

 

For our U.S.-based readers, today is a big day, as we celebrate our Independence Day, so this post is especially relevant. But for our readers who live elsewhere, you can gain something from this post, too. It’s about something we all crave, treasure, and work to have: freedom.

But despite how hard we work to attain freedom — by whatever measure we choose to use, whether it’s time, finance, choice, creativity, or otherwise — sometimes we can never seem to get there.

That can change. By doing one thing — Owning. Something.

Freedom comes to those who own. So if you want to have freedom, you’ve got to own something of value. For writers, speakers, entrepreneurs, and others who share ideas and information, that means creating content. Think right now about one product you can create to add to your business. This goes for you, whether you have a tiny, little side business to help add a few dollars to your family’s budget or you run a multimillion dollar company that employs hundreds.

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5 Costly Ebook Mistakes to Avoid

Consider this little nugget from the Association of American Publishers: Ebooks accounted for $282 million in sales in the first three months of this year, compared to $230 million for printed books. That’s some serious cash. And as you can see, ebooks outpace printed books. Everybody is running to hop onto the ebook bandwagon. After all, it’s cheaper to publish an ebook than a printed book, and quicker, too. But before you hit publish, make sure you’re not making these expensive ebook mistakes that can cost you time, money, and readers.


Five E-Publishing Mistakes to Avoid

1. Going DIY. Do-it-yourself may work for painting your kid’s bedroom, but it doesn’t work for publishing. Sure, you can upload your ebook for free to lots of places, including Amazon and Barnes and Noble, but that doesn’t mean that’s all there is to it. Take the time to get the book professionally edited. Have a cover designed that captures the tone and feel of the book. Make sure the formatting is on point and professional. An improperly formatted ebook can distract and turn off your readers. Our company can help with this. Or you can do a Google search and find others.

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