Every writer now has the opportunity to gain an audience far beyond her family, friends, and coworkers. As a writer, you have the potential to have your work read all over the world. You can expand your reach. Social media has made that possible. A writer no longer has to hope for the gods of New York publishing or fancy magazines to smile down on her. She can churn out her best stuff directly to readers using her blog, Twitter, Facebook, Pinterest, Google+, Ning, and a host of other social networks.
Many writers are turning to social networks as a way to grow their brands and reach. But they are making one mistake. They are investing tremendous amounts of time in driving people to their social networks of choice — Twitter, Facebook, etc., but they don’t own anything. They need to make sure they have a primary spot that they own — their own Website or blog, their own mailing list. You must own the primary location in your platform.