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Want to Land More Clients, Have More Influence? Connect and Conquer

I’m excited about the release of my next ebook, Connect and Conquer: How to Nurture Your Business Through Online and Offline Networking. It’s an ebook to help you tap into your relationships to grow your business. And get this — it’s not just for social butterfly extroverts. It’s quite handy for low-key introverts who don’t want to be left behind. Check out the introduction. And if it’s your cup of tea, join the mailing list so you can be among the first to know when it’s available in December.

Connect and Conquer: How to Nurture Your Business Through Online and Offline Networking

We do business with people we like. It may not be fair, and it may not be politically correct, but most people get work because somebody likes them. Yep, millions of dollars — actually billions, in today’s economy — of business and jobs are awarded each year to people who play nice and have friends. Many people who do not effectively leverage their relationships — or who just simply aren’t very likeable — hate this because they think business should be about what they know, not whom they know.

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Want Paid Speaking Gigs? Write a Book

Books aren’t just for reading. They are for speaking. Paid speaking.

You see, a book establishes your authority and credibility like nothing else. Writing a blog is great, but it doesn’t have the same punch as a book. Tweeting is good, but it can’t compare to a book. Posting articles is all right, but nothing like having a book to your name.

All of these are great ways to create and distribute content, but when it comes to putting some heft to your name, a book stands alone as the best way to do that if you aspire to earn money speaking or sharing your expertise. That is because a book says, “This person knows what he/she is talking about.” Even though anybody who wants to can publish a book these days, thanks to technology, the value of authoring a book has not been watered down to reflect this. Adding a book to your name still means something.

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Why Your Business Needs a Book

Whether you’re a writer who runs a business or someone who runs a business but doesn’t write, your business needs a book. If you think a book is just a way to entertain or educate, think again. A book is a way to enter your name into the consciousness of your target audience. A book, in short, is a marketing tool.

Whether you’ve spent tons of dollars marketing your business or none at all, a book is a marketing tool that can surpass all others. I know this because I’ve seen it in my own writing career, as well as in the careers of clients we’ve helped to produce books.

This is what a book can do for you.

You become an expert

If you’re looking for a way to stand out in the minds of your customers and prospects, then a book helps you do that. You move from being just the service provider, to the one who wrote the book on your subject. Writing a book lets you share your expertise, perspective, and ideas in a way that sets you apart from your competition.

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Book Marketing Strategies That Work

If you publish a book, there is a pretty good chance that you want to sell it. Better yet, you want to sell lots of copies of it. Yet, most books don’t sell. That includes traditionally published books, where seven out of ten don’t earn back their advances — meaning the books don’t sell enough copies to give the author a royalty — and self-published books, where most sell fewer than 100 copies.

Sounds like publishing your book is a losing proposition.

And it is, for most people.

But it doesn’t have to be for you. The reason most books don’t sell, is simply because they are not properly marketed. What am I saying? Some books aren’t marketed at all. Yet their authors expect readers to magically appear, clamoring for their work. Book publishing is not a build-it-and-they-will-come venture. It’s a market it, build it, market it, market it, market it and they will come venture.

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