Social media provides many opportunities to communicate with others, but if you make silly mistakes, you can send the wrong message that tanks your next deal, job, or promotion.
Does your social media profile say you are professional, know what you’re doing, or are just the person to work with on a particular matter? Or does it say you don’t pay attention to detail, have no clear idea of what you want to say, and are scattered and all over the place?
Whether you run a writing business or you’re looking to get hired as a staff writer for some company, your online reputation will speak for you. So make sure it has something nice to say. That’s because, in today’s marketplace, a potential client or employer is very likely to at least glance at your online profile. Don’t expect to just hand over a resume or clips file and be hired based on the work you intentionally share with your potential client or employer. This is the case whether you expect to meet the person for a face-to-face interview or you’ll never actually be in the same space because the work can be handled virtually.