Shelia-Goss-spotlight

‘When I Learned to Treat My Writing Career as a Business, That’s When I Became More Productive’

Shelia Goss is an award-winning, bestselling author of more than a dozen books. She writes Christian fiction, suspense, women’s fiction, and young adult fiction. She discusses marketing and her approach to productivity.

Shelia-GossWL: You’ve had success in many ways as a writer — as a self-published author who landed book deals, as an author who has reached bestseller lists, as an author who has gained a loyal following, as a blogger with a longstanding blog. What has been the “secret” to your success?

Goss: There’s no secret. It’s a combination of things: faith, hard work, and determination. This business is not for the faint at heart. The key is to never give up, even when faced with obstacles or rejections.

WL: Was landing on bestseller lists part of what you were shooting for or was that a surprise to you? Please explain your answer.

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7 Remedies for ‘Oh, No! I’m on Deadline and Need a Source’

deadline-751Every freelance writer has felt the thump thump of the heart as the deadline approached. Writing feverishly to get that piece finished and turned in on time is fine, but what if you can’t even get to the writing because you don’t have the source you need? That’s cause for palpitations.

I responded to a forum question on LinkedIn the other day where the writer wanted to know how to find sources for articles. As a former journalist and the author of the forthcoming Connect and Conquer: Grow Your Business, Organization, and Career Through Online and Offline Relationships, I have lots of insight in this area. Finding sources for articles, blog posts, shows, and other types of content where you often rely on the expertise and information of others can be a daunting task. You don’t want to get stuck going to the same people over and over again, but you can get overwhelmed looking for new voices.

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Show Yourself Some Love and Renew Your Desire for Your Career

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The funny thing about connecting online is that we think everyone else has it figured out.

And so that idea dampens our own enthusiasm for what we are doing. Kind of bums us out. Makes us scared to move forward. Messes with our heads.

But guess what: It’s an illusion. Nobody’s life is as perfect as you imagine it to be. Once you realize that, it frees you up to work through your muddled, confused, incomplete present to get to a better future. Your brilliant writing life.

Whether you are struggling to start your writing career or you’re deep in the midst of it, know that your own writing career can be amazing, successful, and triumphant. But only when you cut through the clutter, stop dreaming about everyone else’s career, and start focusing on your own.

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How to Price Your Freelance Writing Work

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Many freelance writers have questions about pricing their services. They wonder if they are too high or too low or even what the norm is for a particular type of writing. Pricing isn’t an easy question, but it doesn’t have to be impossible. You must consider a few elements to come up with the right price for what you do.

Many freelancers tend to under price and under value their services. They err on the side of being the cheapest or lowest-priced competitor, thinking that will surely land them clients. And it might, but not the type of clients you want. It’s usually never good to price your services very low when you are a solo professional or running a service business. That is because there are only so many hours in the day and you could very well find yourself working at a full-time rate for what, essentially, is part-time money.

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Best Super Bowl Ads Tell Powerful Stories

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We watched the San Francisco 49ers and the Baltimore Ravens go at it in Super Bowl XLVII. As the Ravens galloped ahead with a huge lead before halftime, we thought the game was a wrap. But after halftime and a power outage in the stadium that postponed play for 35 minutes, it seemed as if the 49ers would catch up, as they stacked points when play resumed. We all perked up a bit, glad to have a real game before our eyes, instead of the wipe-out the play before halftime promised. Seeing the 49ers finally behaving like they showed up to play gave us a story. We had drama — would they, or wouldn’t they? But it was not to be. The Ravens prevailed with a 34-31 victory, in the game that saw the Harbaugh brothers coaching opposite each other, one getting to hoist the Lombardi trophy, the other wondering if a bad call stole his victory.

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