Freelance writers and others who run writing businesses often ask me about the best way they can get business. They want to know how they can market themselves and their work and land new deals, clients, gigs, etc.
I can’t give them one answer. Because there isn’t one. But I can give them the best answer: The best strategy for you to use to market your business is the strategy you will actually use. That’s it.
You’ll read lots of books, articles, etc., about marketing and you’ll hear everything from cold calling to social media to emails to networking events to direct mail to speaking. And all of those are great tools and ideas. Each one of those can be an excellent way to market a business.
But they may not all be great ways to market your business.