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The Single Best Way to Market Your Books, Writing Business, and Anything Else

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Freelance writers and others who run writing businesses often ask me about the best way they can get business. They want to know how they can market themselves and their work and land new deals, clients, gigs, etc.

I can’t give them one answer. Because there isn’t one. But I can give them the best answer: The best strategy for you to use to market your business is the strategy you will actually use. That’s it.

You’ll read lots of books, articles, etc., about marketing and you’ll hear everything from cold calling to social media to emails to networking events to direct mail to speaking. And all of those are great tools and ideas. Each one of those can be an excellent way to market a business.

But they may not all be great ways to market your business.

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How to Use Your Blog to Get Clients

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A blog can be the foundation of your marketing strategy for your business. A blog can showcase your work, highlight your expertise, and connect you to your audience. If you are an author, freelance writer, or other content creator, then a blog is essential.

For the longest, I resisted the idea of adding a blog to my workload. It felt like just one more thing to do. But I finally knew I needed to have one. We began Writer’s Living a year ago under another name, before changing it to its current name in the early part of this year. The goal was to build a separate identity for it as a resource for all kinds of writers. But what I found in my blogging was that the blog also became a good resource for our primary business, RootSky Books, which provides book ghostwriting, editing, design, and other services. You see, the Writer’s Living blog, while not created to support RootSky Books, actually helped us land clients for RootSky Books!

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Six-Figure Writer Carol Tice Uses Social Media, Skype to Connect With Clients

Carol Tice is a freelance writer and blogger whose work has appeared in Entrepreneur magazine, the Seattle Times, Forbes.com, and more. She is featured on the cover of the 2013 Writer’s Market. Tice shares her writing experiences on her blog, via social media, and in her writing community.

WL:  What was the hardest part of building a successful blog?

Tice: Definitely the tech mountain. I am NOT a technical person! Every night, after my kids went to bed, from 8-midnight or later, I’d be upstairs going, “OK, I’ve GOT to learn Camtasia tonight so I can make a video.” Or how to code a widget. Or learn to use a new plug-in. Or whatever. There was a lot to learn.

WL: Why did you add a writing community and how has that helped you to better serve writers?

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10 Essential Tips for Becoming An Effective Blogger

If you are a writer who doesn’t blog, then you need to start. Yeah, yeah, I know it feels like one more thing on your list. I get that. I resisted blogging for years. Who even reads blogs, I wondered? Turns out, lots of people.

This Writer’s Living blog is not even a year old, but already it has enhanced my brand in a major way. It’s an ever growing body of work. It publicly showcases my writing. It has helped us show up in some pretty cool places. And it brings in targeted readers for another side of my business. I wasn’t a big proponent of blogging, but now, I believe it is one of the most effective ways writers have for growing their brands and getting new opportunities. In fact, research shows that companies that blog get 55 percent more visitors to their sites than those that don’t.

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Top Blogger Ollin Morales Says Writers Need to Blog

Ollin Morales is a fiction writer and professional blogger for hire. His blog, Courage to Create, has been featured on popular sites including The Huffington Post  and Colorlines.com, and was named one of the Top Ten Blogs for Writers two years in a row, by WritetoDone.

WL: Your blog feels especially timely due to today’s economic condition, as you address some of life’s toughest challenges. What are the types of posts that get the most responses?

Morales: The types of posts that get the most attention on my blog are the posts that deal with the psychological aspects of writing and life. So many people struggle with that negative inner voice in their head — the voice that I call the “inner saboteur.” The “inner saboteur” is this nasty part of us that is always trying to thwart our progress. It’s always trying to make us afraid to grow or try something new. It talks us out of taking risks, becoming vulnerable, or putting ourselves out there in a meaningful way.

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