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Business Sense

This category contains 40 posts

4 Reasons Why You Still Need a Printed Book, Even if You Have An Ebook

I self-published my first book way back in 2002, when ebooks weren’t an option and printing on your own wasn’t cheap. I eventually landed a book deal but never left my self-publishing roots, as I decided to continue to self-publish, even with a book deal. Today, as I prepare for the release of my next [...]

10 Ways to Get Along Better With Clients, Editors, and Others Who Buy Your Work

Landing a new client can be pretty exciting, but it can also be time-consuming and expensive. You’ve got to get to your marketing channels and beat those bushes. Place costly ads. Hang out on the social networks. Spend time chasing down leads. It’s an essential part of business and is great when it works. But [...]

Turn Any Book Into Multiple Income-Producing Products

Many authors write a book and expect an audience to find it. As a result, their sales are disappointing — most likely, dismal. You can’t think book writing is a Field of Dreams and all you have to do is build it and they will come. They won’t know it’s there. They won’t know what [...]

How to Publish a Book to Grow Your Business

If you are in a service business, you need a book. That’s because a book can: Outline your expertise Allow you to discuss your target clients’ pain points a way that helps them see you can solve the problem Become a key marketing tool to sell higher-priced products and services Many solopreneurs, sales professionals, small [...]

3 Critical Tips to Help Protect Your Data and Ideas

Writers spend a lot of time creating. They’d hate to see those creations lost. Yet, data disappears every day. Many of us think getting an antivirus program running is enough. But it’s not. Here’s what you can do to prevent or minimize the risk of data loss. Get backup to the backup This is hugely [...]

5 Ways to Get Repeat Business From Your Clients

So you’ve landed the project. Yay! You do the work, get paid. And then … nothing. You don’t hear from the client again. If this sounds familiar, then you can increase your client retention rate by tweaking your business processes. It might not be that the client isn’t interested in working work with you again. [...]

Why You Will Need to Approach Your Relationships Differently to Succeed in 2013

We’re in a bit of a strange place. We can have access to more people than ever before, thanks to social media, but the quality of our actual relationships is declining. That is because while we can contact more people, we aren’t connecting with them. Not in a meaningful way. If you do anything online [...]

21 Days to Making More From Your Writing

This year has been an amazing year for Writer’s Living. In fact, this month marks the first anniversary of this blog! Writer’s Living started in December 2011 with another name, as my original intent was to combine two things I love: the business of writing with thoughtful commentary on life and pop culture. After a [...]

5 Ways to Beat Information Overload and Rescue Your Stalled Project

Ever get excited about starting a new writing project, only to end up … distracted, disappointed, and disgusted? Ah, yes. Information overload can stall the progress of even a favored project, if you’re not careful. But there are ways to combat information overload, get back on track, and move forward. I am quite goal-oriented and [...]

How Being Too Pushy Can Annoy and Antagonize Your Best Clients

My husband and I checked out of the hotel and headed back home after a brief anniversary getaway. Not quite ready to bid adieu to the anniversary weekend, we stopped and had a late lunch at a local restaurant. As we enjoyed our meal, the conversation of the couple next to us spilled over to [...]

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