Solopreneur and freelance small business owners who launched their businesses because they are good at doing a thing like taking pictures, writing, designing, coaching, or something else often get frustrated when sales don’t just roll right in. There is a big difference between being good at doing a thing and being good at the business side of that thing. When technicians launch businesses because they are good at using a certain skill, they’ve got to learn about and become good at other essential areas of business as well, if they want to be successful. There are many essential areas of business to become proficient in, including branding, marketing, and sales.
Today, I’ll share three sales strategies that can help you get better in this area and close more deals.