I self-published my first book way back in 2002, when ebooks weren’t an option and printing on your own wasn’t cheap. I eventually landed a book deal but never left my self-publishing roots, as I decided to continue to self-publish, even with a book deal. Today, as I prepare for the release of my next [...]
Many authors write a book and expect an audience to find it. As a result, their sales are disappointing — most likely, dismal. You can’t think book writing is a Field of Dreams and all you have to do is build it and they will come. They won’t know it’s there. They won’t know what [...]
If you are in a service business, you need a book. That’s because a book can: Outline your expertise Allow you to discuss your target clients’ pain points a way that helps them see you can solve the problem Become a key marketing tool to sell higher-priced products and services Many solopreneurs, sales professionals, small [...]
Writers spend a lot of time creating. They’d hate to see those creations lost. Yet, data disappears every day. Many of us think getting an antivirus program running is enough. But it’s not. Here’s what you can do to prevent or minimize the risk of data loss. Get backup to the backup This is hugely [...]
So you’ve landed the project. Yay! You do the work, get paid. And then … nothing. You don’t hear from the client again. If this sounds familiar, then you can increase your client retention rate by tweaking your business processes. It might not be that the client isn’t interested in working work with you again. [...]
Ever get excited about starting a new writing project, only to end up … distracted, disappointed, and disgusted? Ah, yes. Information overload can stall the progress of even a favored project, if you’re not careful. But there are ways to combat information overload, get back on track, and move forward. I am quite goal-oriented and [...]