Marketing
5 Ways to Get Better Freelance Writing Clients
You don’t have to be the best writer to make a living writing, but you do have to get paid for what you do write. Even a great writer can starve, if she doesn’t know how to land paying work. Earning more money can be as simple as changing how you go about getting work. [...]
Turn Any Book Into Multiple Income-Producing Products
Many authors write a book and expect an audience to find it. As a result, their sales are disappointing — most likely, dismal. You can’t think book writing is a Field of Dreams and all you have to do is build it and they will come. They won’t know it’s there. They won’t know what [...]
Nobody Reading Your Work?
For as connected as we are today, thanks to social media and the Internet, feeling isolated is not an uncommon state of mind. Many people collect hundreds or thousands of friends on Facebook or followers on Twitter or members of circles on Google +. Yet they feel a bit alone. Especially when it comes to [...]
Best Super Bowl Ads Tell Powerful Stories
We watched the San Francisco 49ers and the Baltimore Ravens go at it in Super Bowl XLVII. As the Ravens galloped ahead with a huge lead before halftime, we thought the game was a wrap. But after halftime and a power outage in the stadium that postponed play for 35 minutes, it seemed as if [...]
5 Social Media Mistakes That Doom Your Chances of Getting Hired
Social media provides many opportunities to communicate with others, but if you make silly mistakes, you can send the wrong message that tanks your next deal, job, or promotion. Does your social media profile say you are professional, know what you’re doing, or are just the person to work with on a particular matter? Or [...]
Grow Your Writing Career Through Your Relationships
Whether you are a freelance writer, marketer, author, or other person who writes words for impact and income, you’ll need to properly leverage relationships if you want your business to grow. Relationships provide access to opportunities. But leveraging relationships isn’t just about asking your friend to put in a good word for you. In fact, [...]
Why You Will Need to Approach Your Relationships Differently to Succeed in 2013
We’re in a bit of a strange place. We can have access to more people than ever before, thanks to social media, but the quality of our actual relationships is declining. That is because while we can contact more people, we aren’t connecting with them. Not in a meaningful way. If you do anything online [...]
10 Ways to Generate Buzz and Market Your Business
I wrote a post the other day about the best way to market your book, writing career, or business. I said the best way to market your work is the way you will actually use. The thing you will actually do. It doesn’t matter if others give you a ton of other ideas for things [...]
The Single Best Way to Market Your Books, Writing Business, and Anything Else
Freelance writers and others who run writing businesses often ask me about the best way they can get business. They want to know how they can market themselves and their work and land new deals, clients, gigs, etc. I can’t give them one answer. Because there isn’t one. But I can give them the best [...]
Want to Land More Clients, Have More Influence? Connect and Conquer
I’m excited about the release of my next ebook, Connect and Conquer: How to Nurture Your Business Through Online and Offline Networking. It’s an ebook to help you tap into your relationships to grow your business. And get this — it’s not just for social butterfly extroverts. It’s quite handy for low-key introverts who don’t [...]
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