If you’ve been struggling for new ways to get business or are simply interested in adding a new technique to your mix, then check out my new book, Connect and Conquer: Grow Your Business, Organization, and Career Through Online and Offline Relationships. Relationships have been a key to my own business success, and I believe they can help you, also.
This is the reality: Your next job probably won’t come from the job boards. But it very well may come from your relationships. Your next business deal may not come from the ad you placed. But it very well may come from the relationships you are growing. If relationships hold so many opportunities, shouldn’t you be working on yours?
Relationships can be the difference between failure and success. If you don’t take care of your relationships, think you can only show up when you want something, or approach networking with a me, me, me attitude, then you won’t get very far. Contrast that with respecting relationships, consistent communication, and an attitude of giving, and you can reap huge benefits.