Amazon provides a great opportunity for self-published authors to sell their books on equal footing with traditionally published authors, but choosing how to do that can be a bit confusing.
A client had questions about the best Amazon option as she looked to plan her distribution and marketing for a book we had ghostwritten and designed for her. I realized what she needed to know was something many others need to know, also. Some people think that if they already have an Amazon account they use for buying books or selling their old stuff like the jewelry they no longer wear or the books they’ve already read, then they are good to go. But not necessarily. It depends on how you want to sell your books, including how involved you want to be in the process, and whether you have other products you also sell. Amazon Advantage and the Amazon Marketplace are the options most often considered.