Editor’s Note: Our Connect Beat 101 series provides tools, tips, and strategies for helping you connect with those you most want to reach, using social media, story, branding, and other tools.
LinkedIn is the largest professional social media network, and what that means is that it can be a great place to prospect for new clients and customers. But you can’t approach LinkedIn the way you do your other social networks, such as Facebook or Twitter. For instance, the light, frivolous fun-filled fare you post to Facebook just may not work on LinkedIn. People investing time there aren’t interested in how you spent your Friday night, your kid’s latest antics, or the epiphany you had about the difference between two cereals — unless those details can help them work better. So when posting status updates to LinkedIn, look to create updates that add value to your reader’s life or show what you can add to an organization. They can be updates related to your business or industry, if you are focusing on a particular area, or they can be updates of general career or business interest.